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Motivations such as convenience, duty or appreciation are more compelling than coercion. A tangible good a pair of shoes, for example costs a specific amount to produce per unit and is of limited quantity. Digital news is different. It is an intangible good. My access to it does not inhibit your access to it.
It has a cost to produce, as a whole, but the cost of extending it to one more person is insignificant. This is the beauty of the leaky paywall for online news. The New York Times hopes that you, dear reader, will subscribe today. This phenomenon is not new to the Internet, by the way. Perhaps we forget that even in print, newspapers always had a leaky payment system.
The Newspaper Association of America has long claimed there are 2. And when someone drops a quarter into a newspaper box on the street, you could get away with taking an extra copy or all of them. Not because they had to, but because it was easier to get it placed on their doorstep every morning convenience , because they felt if they were going to read it every day they ought to pay duty , or because they wanted to support the institution and people that produced it appreciation.
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