Sergio Aguero is in his prime, recently having netted his th Premier League goal. His marketability is at an all-time high as well, as the Argentine striker recently released his autobiography. There are plenty of expectations on the year old, but James is ultra-smooth under pressure. As James continues his ascension, expect more brands to jump on board as Adidas did, when they extended their deal with him after he signed with Real.
After suffering a gruesome double fracture to his left leg in the summer of , Paul George returned to peak form last season, returning to the All Star game and averaging 23 points for the playoff-bound Pacers. George missed just one game in His dynamic playing style and story of perseverance are loved by marketers and he boasts an impressive list of big name brands.
Some injury-free longevity will allow George to continue his rise on the Top list. He made headlines for Sweden in Euro , sporting Adidas boots instead of his typical Nike. Currently a free agent, the speculation is that Zlatan will sign with Manchester United of the EPL and his switch to Adidas strengthened those rumors. He is also endorsed by Volvo, a renowned automaker from his home country of Sweden.
The Red Sox slugger is leading his team in almost every statistical category through the first part of the season. He is a six-time Sprint Cup champion and has won 77 Sprint Cup starts. Although casual soccer fans know of Suarez for less than admirable reasons, he is considered one of the best footballers in the world.
The English captain boasts 13,, Twitter followers and frequently posts photos of his three adorable children. Last year, he became the first ever ambassador for National Society for the Prevention of Cruelty to Children. Hazard is also integral piece on an up-and-coming Belgium national team. Howard is one of 14 NBA players signed with Peak. Howard signed with the Atlanta Hawks this offseason where he grew up. Teaming up with King James has helped his winning percentage, but it also helped his endorsement portfolio.
F1 racing has belonged to Lewis Hamilton as of late. All he does is win. Over 17 seasons with Bayern Munich he amassed appearances, eight Bundesliga titles and one Champions League title. His departure from his home country of Germany was followed with this emotive ad from Beats by Dre, one of his top sponsors. Nice Tie Janessen. As a result of his medical situation, Bosh secured a deal with Janessen Pharmaceuticals for their blood thinner Xarelto. No longer in the Bronx spotlight, Cano has still put together a nice endorsement portfolio during his time in the Pacific Northwest.
The smooth-swinging lefty is one of the most productive offensive second basemen in the history of the game and his impressive numbers, both on and off the field, have shown no sign of slowing. When you talk about the greatest hitters the game has ever seen, Miguel Cabrera is quickly entering the conversation. He dealt with some off-field issues early on in his career but has stayed out of trouble in recent years and seen his endorsements take off as a result.
Louis for the West Coast. Due to his success on the field and charity work off of it, Pujols has become one of the most likeable players in the league. One of the most coveted free agents in the summer of , Aldridge elected to join forces in the front court with Tim Duncan.
Last season, he led the team in rebounding and was second in scoring. His Lone Star relocation resulted in an uptick in his endorsement activity as well, earning him deals like the one from San Antonio-based grocer H-E-B. Exit Mayweather and Pacquiao, enter Canelo Alvarez. He signed with the beer brand Tecate last year. Di Maria made quite a stir in soccer circles last summer when, after an altogether disappointing season, he left Manchester United and signed with Paris Saint-Germain on a four-year deal.
Our second F1 racer on the list is Fernando Alonso. Alonso burst on the racing scene 10 years ago when he became the youngest person at the time to win the Formula 1 Championship. He went on to win the championship again in making him the youngest two time champion at the time.
His 32 career wins ranks 6th-all time. If you have a large sales potential, even a small percentage offer can have the celebrity earning tons of money down the road. Make future earnings the focus of your proposal. Of course, an initial set fee will have to be negotiated as no celebrity will want to enter into a deal without anything to show for it.
This initial fee will be substantially lower than if you were negotiation without a revenue cut in the future. These deals are typically a marriage of two brands; the company brand and the celebrity brand. Lets differentiate between two different licensed endorsement deals. First, one is concerning a deceased celebrity.
We pay for usage of the legally protected entity. The second one is a licensed endorsement deal with an alive celebrity. The celebrity will remain actively involved with the brand for a period of years with a strong possibility of contract extension. Be very careful though. This is a slippery slope and signing up fickle stars can end up hurting your brand more than helping it.
This is a relatively new type of deal that stems from celebrities wanting to invest their hard-earned money into something worthwhile. Perspective tech start-ups can benefit a lot from it.
If you got what it takes you can approach them with a deal requesting initial funding and endorsement in exchange for equity in the company. If they come on board you will agree on responsibilities and rights of both parties.
A less great thing might be that they ask for a prominent, decision-making role in the company. It will depend on the deal you make. And some of them have considerable social clout. This only applies to online influencers with small followings. Take a look at the case of Dansz-Spas, an English company selling luxury bathtubs.
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There are a few factors that can help. I think it just depends. You can get endorsement deals for lesser-known players, but the national deals are typically reserved for All-Stars and high-profile rookies who are just entering the league. Some companies are so beloved that they know they can land prominent players without offering much money and just promising free product. Jordan Brand is by the far best example of this.
They may just offer product and the player is on board because he loves Jordans. Companies like Jordan Brand and Nike can do things very differently than, say, Li-Ning or Peak, which have to offer cash deals. NBA executives have an interesting relationship with the top shoe companies. On one hand, executives acknowledge that the massive contracts these companies give to star players hurt their leverage in negotiations.
The shoe companies matter immeasurably. You want Nike and adidas to want their players in your city. The shoe company hopes that their endorser becomes a likable superstar who posts monster numbers, makes highlight plays on a nightly basis and becomes extremely popular. The front office would obviously love for the player to become a star too, but their main priority is winning games.
Put simply, the brand is typically fine with empty stats and jaw-dropping plays, whereas the team needs to see results in the win column. Front offices need the players to win games; brands need the player to win over consumers. They never have to earn anything. Every player expects a trading-card deal where they will sign a couple boxes of cards with Panini or some other brand like that and get paid cash for every signature. Every player expects to be given free athletic gear from some company.
Every player expects to get a shoe deal that includes cash and apparel. But the guys who change agents quickly realize the other agent was just telling them what they wanted to hear. In talking to various agents, it became clear that there are very different approaches to endorsement deals. Some view them as one of the most important parts of their job because they feel it keeps their players happy and ultimately helps pay their bills.
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